Soho Square wins creative mandate of Good Company Coffee

21 Jan,2015

By A Correspondent


Soho Square has bagged the advertising duties of Good Company Coffee, which currently runs a chain of cafes in Australia. This business was won in a multiagency pitch.


Good Company Coffee aims to penetrate the growing in-home coffee consumption segment; they will market coffee machines, flavoured coffee, hot chocolate & tea-pods which are slated for a launch later this year.


Sachin Sabharwal, Managing Director, Good Co. Coffee said, “Our products will be targeted to quality and lifestyle conscious individuals who would love to indulge in a great shot of espresso or when mood sustains can also have hot chocolate and tea variants in the comfort of their home. It is this resonance of passion and quality in each cup that we found in the Soho Square team which we feel will translate into a big launch idea.”


Samrat Bedi

Samrat Bedi, Head of Office, Soho Square said, “In Good Co. we see many possibilities. A series of interactions with the client led to a meeting of minds that helped us win the business. This launch is close on the heels of another successful one – Bisleri Urzza. It’s great to know that marketers want to partner with Soho for their new brand launches. It’s a challenge we seem to love too.”


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