Satbir Singh to join FCB Ulka as CCO

20 Jan,2015

By Pritha Mitra Dasgupta

 

Satbir Singh, managing partner and chief creative officer (CCO) at Havas Worldwide India, has submitted his resignation at the advertising and marketing agency. He will join rival agency FCB Ulka as CCO with effect from February.

 

Confirming the development, Nagesh Alai, chairman at FCB Ulka Group, said Mr Singh will be a great addition to FCB Ulka’s leadership team. Mr Singh will replace K S Chakravarthy, popularly known as Chax, who quit FCB Ulka as national creative director last year. He will be relocating to Mumbai from Delhi for the new position. “FCB is amongst India’s largest agencies for a reason. My mandate is to persist with the good things, sharpen the others and add digital edge to our offering,” Singh said. “Clearly it’s time for smart, digitally-savvy large agencies to create work that speaks to people in their preferred medium, whether it’s a 30-inch screen or a 4-inch one,” he said.

 

Before joining Havas in 2005, Singh worked at Ogilvy & Mather as creative director; Leo Burnett as associate creative director and Grey, where he started his advertising career about two decades ago.

 

Source:The Economic Times

Copyright © 2015, Bennett, Coleman & Co. Ltd. All Rights Reserved

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