Rajan Srinivasan, others launch content marketplace

29 Jan,2015

By A Correspondent


Former IBNLive CEO Rajan Srinivasan along with Moneycontrol.com VP Sales Mahip Singh have teamed with a bunch of tech brains from the Indian Institute of Technology to launch a unique content market proposition with Spiral Content Solutions and their offering called Scatter, billed as India’s first content marketplace – “Scatter.”


In its current avatar, Scatter addresses three stakeholders: marketers, content publishers and digital consumers.  Says Mr Srinivasan who is designated CEO of Spiral Content:  “Content engagement is clearly multi-layered and Scatter currently addresses just one of these layers. It helps brands connect with consumers on the back of superlative content which consumers want to read and know more about”


Unlike a pure trade based market place, Scatter adds intelligent layers for the marketers to ensure that they are constantly able to access relevant and potential conversation points. The platform took around nine months to build out and this effort was led by their CTO Pratik Poddar, who found this an interesting problem to work on. Adds Mr Poddar: “Scatter makes sure that the marketer never falls short of things to say. The platform addresses brand attributes, consumer passion points, a great editorial calendar tool and a real time opportunity to plug into LIVE conversations. Our efforts will always be focused on making Scatter a compelling tool in the marketers arsenal”


Says Spiral Content COO Mahip Singh: “We have received an overwhelming response from the publisher community. Scatter allowed publishers an opportunity to resurface their content and today it boasts of more than 80 publishers of Indian and International repute. We create opportunities for publishers and marketers to come together to service the needs of brands seeking to engage better with their customers.”


Scatter has already been launched and is working closely with leading publishers, bloggers and other content generators, informs Mr Srinivasan.


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