Parle unveils new TVC for Milano Minis

16 Jan,2015

By A Correspondent


Parle Products Pvt. Ltd. has launched yet another innovation under its Milano franchisee – Minis. Milano Minis is targeted towards the contemporary youth who live their life on the go.


Milano is a pioneer brand in the premium cookie category in India. With the launch of Minis, the company is looking to expand the avenues for the niche brand (Milano). The company aims at coming up with an innovation which will make the cookies more accessible to the youth. Minis are bite sized premium cookies which come in convenient ‘on the go’ packs.


“The best way to strike a chord with the youth is to be a part of their lives. Hence, the concept – ‘A day in the life of the consumer (the young and the happening)’. The TVC showcases how Milano Minis, fits beautifully in the lives of youngsters,” remarked Shalin Desai, Deputy Marketing Manager, Parle Products.


“We wanted something which was new to the category. The unique treatment of Stop-Motion fits the bill. Angela Kohler and Ithyle Griffiths have done a fabulous job yet again. The entire TVC was shot in front of a green screen and the world of a college student was brought alive via detailed illustrations,” mentioned Samir Chonkar, Executive Creative Director, Everest Brand Solutions.


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