O&M unveils new campaign for KFC’s new offering Flaming Crunch

16 Jan,2015

By A Correspondent


KFC has launched an ad film that showcases their new offering Flaming Crunch. The film has been conceptualised by Ogilvy & Mather


The film showcases a kid who won’t stop at anything while he chases his dream. It is an ode to all those who have passion for something and they don’t stop pursuing their passion because of the obstacles that they face, while chasing their dreams. It talks about the “Fire in the belly” that keeps people like these going. The creative expression i.e. ‘feed your fire’ captures the spirit and also connects back to the product.


The film encapsulates the journey of the kid who was a basketball star in his school and along the way he finds himself in uncharted waters while being benched. In the end he re-gains lost ground by overcoming the challenges that were thrown at him.


Dhruv Kaul, CMO, KFC India said, “With this campaign the intent was to go back to the core and build flavour innovation that is in line with evolving consumer trends. Made from the hottest (ghost pepper) naturally grown chilli of the world, Flaming Crunch is a product that ignites your taste buds and fires your passion!”


Kapil Arora, President – North, Ogilvy & Mather quoted, “The new KFC ‘Flaming Crunch’ is the result of great tasting KFC chicken meeting the hottest natural chilli known to man. We were tasked not just to highlight the unique, fiery nature of the product, but also relate it to the lives of today’s youth. The resultant creative expression i.e. ‘feed your fire’ and communication do just that – talking to youth characterised by a fire in the belly; to those who don’t stop till they get to their goal.”


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