Ogilvy India gets a new top deck of suits. Kunal Jeswani to be CEO

28 Jan,2015

By A Correspondent


Ogilvy & Mather India has announced a new management structure. No, Piyush Pandey isn’t going anywhere. Yes, he isn’t. SN Rane will be there too.


So what’s changing? Loads. But first read what Messrs Pandey and Rane have said in a statement:  “It is time that our very strong senior team joins us in all key management decisions of Ogilvy & Mather. Our clients should look forward to even greater impact from Ogilvy & Mather in the days ahead.”


Effective March 1,2015, this is what the new structure will look like:

:: Kunal Jeswani, currently Chief Digital Officer of Ogilvy India network, is promoted to CEO, Ogilvy & Mather India

:: Hufrish Birdy, currently Exec Finance Director, Ogilvy India, is promoted to CFO, Ogilvy & Mather India
:: Hephzibah Pathak, President – Advertising, Ogilvy India will assume a new role-Global Clients’ Director, Ogilvy & Mather India
:: Kawal Shoor, earlier Head of Planning, Ogilvy India, has been promoted to National Planning Director-Ogilvy & Mather  India.


Mr Shoor’s elevation had happened effective January 1. Meanwhile, the Board of Directors is also being expanded. Currently it comprises Piyush Pandey, SN Rane, Madhukar Sabnavis, Poran Malani, Hephzibah Pathak, Miles Young, Paul Heath, Paul Cocks and John Goodman. Kunal Jeswani  (CEO – India), Rajiv Rao (National Creative Director), Navin Talreja (President- Mumbai & Kolkata Geography Head) and Hufrish Birdy (CFO – India) will be Additional Directors.


Ogilvy India has been CEO-less ever since Pratap Bose left the organisation in June 2008.  Mr Jeswani, a postgraduate in communications from MICA, started his career in advertising around two decades ago, joined Ogilvy in 2005 as Vice President-Client Servicing and has headed OgilvyOne Worldwide with the responsibility of managing Ogilvy’s digital business in India. Currently, he is Chief Digital Officer of the Ogilvy India group companies and he will retain this responsibility with his new role. He will report directly to the Chairmen’s office and will work in very close association with Geo/Discipline heads, Creative, Planning and business leaders. Last year, he was among the two captains of the crack Ogilvy group team appointed to orchestrate the BJP campaign.


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