Jwalant Swaroop joins Sakal as CEO

02 Jan,2015

By A Correspondent


Veteran industryperson Jwalant Swaroop has joined the Sakal Media Group as CEO. He will take complete charge of the group’s print and digital media businesses.


The Pune-based Sakal Media Group has a presence over nine ‘units’ across Maharashtra along with a Marathi and English daily in Goa. Other than the eponymous flagship Marathi daily, the group also publishes a slew of Marathi magazines, English daily Sakal Times and a daily Marathi tabloid-sized newspaper exclusively on agriculture called Agrowon. While all its publications have digital editions, the Marathi esakal.com is said to be the largest Marathi news website. Sakal is the #2 Marathi daily as per the Indian Readership Survey.


Mr Swaroop is seasoned in the media domain having spent two decades in Lokmat (which is the #1 Marathi daily). He was COO at Lokmat from June 2011 to July 2012 and had joined the Marathi news group in August 1992 after stints in an ad agency and a publication (1995-92).


Since leaving Lokmat, Mr Swaroop set up Oshoyana Consultants in August 2012 and Happiness Unlimited as recently as October 2014.


Speaking to MxMIndia, Mr Swaroop said he was looking forward to leading the Sakal Media Group to greater heights. Interestingly, while at Lokmat, he would fight the Pune-based group fiercely. On Oshoyana and Happiness Unlimited, Mr Swaroop said both operations are being run by professionals now.


While the print and digital business will be looked at by Mr Swaroop, he clarified that he will not oversee the television operations of the group. The social development activities run under the aegis of the Delivering Change Foundation that the group has promoted will be run independently of the Sakal Media Group, it is learnt.


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