Interface Communications unveils new campaign for Oreo Choco Creme

08 Jan,2015

By A Correspondent


Oreo Choco Crème has unveiled a new TVC starring brand ambassador Ranbir Kapoor. The campaign created by Interface communications keeps the product at the core of the communication as it lands the key chocolate variant in Mondelez India’s Oreo portfolio.


This time, Ranbir plays the role of a young naval recruit who is leaving for duty. On seeing his teenage sister visibly upset about this, he decides to cheer her up in his own unusual way; with an Oreo. The TVC delves into a brother-sister relationship once again to show us an endearing new side of it which is sometimes sweet sometimes crunchy exactly like the Oreo Choco crème combination. The message has been integrated and cued in really well, ending the TVC on an interesting note where Ranbir compares his sister to the Oreo wrapper indicating how she blabbers all day.


Joemon Thaliath, Chief Operating Officer at Interface Communications, said, “Oreo commercials have always highlighted special moments and relationships. In this TVC we have depicted the brother sister relationship, where the Oreo becomes a catalyst to brighten up the sister’s mood as the brother leaves for his duty.”


Speaking on the campaign, Chella Pandyan, Marketing Head (Biscuits, Mondelez India) said, “The chocolate flavor is the most popular one amongst crèmes in India & a key strategic priority for us. Our endeavor in the communication is to build consumer preference & desire for our lead Choco-crème variant. We have tried to communicate the delightful combination of a chocolatey Oreo cookie & chocolatey crème with the classic Oreo touch.”


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