Hakuhodo Percept bags Numero Uno Jeanswear creative account

29 Jan,2015

By A Correspondent


Hakuhodo Percept has won the creative mandate for Numero Uno Jeanswear, the denim wear brand from Numero Uno Clothing Limited [NUCL].


This was a multi-agency pitch that involved strategy, creative and execution plan presentations including Digital, BTL and ATL, where Hakuhodo stole a march over Scarecrow Communications, and a few newly set up creative hotshops.


The advertising spend is valued at Rs. 50 crores.


Numero Uno is one of India’s oldest denim brands. This homegrown brand’s fashion-wear is targeted at the youth and the product range includes jeans, jackets, t-shirts, shirts, etc. Numero Uno has stepped into a repositioning phase and Hakuhodo’s mandate is to work out a comprehensive brand development strategy to position Numero Uno as a modern contemporary player for the aspiring youth.


Confirming the win, Elvis Sequeira, COO, Hakuhodo Percept, said, “Hakuhodo is proud to partner such an energetic Indian brand on its ambitious journey. What’s exciting is that the collaboration will go beyond just brand building to business building as well. There’s a tremendous creative energy in our interactions with everyone there, starting with Managing Director Mr. Narinder Singh. We are looking forward to the challenges of repositioning the brand in today’s landscape of brick and mortar as well as in the online space. Our creative juices are already flowing thinking up new opportunities and ideas on consumer touch points and engagement tools. This is the way Hakuhodo works globally and we are bringing this level of involvement into each of our relationships in India.”


On Hakuhodo Percept’s appointment as Numero Uno’s creative partner, Narinder Singh, Managing Director NUCL, said  “Looking at the new age youth and the way forward for the brand Hakuhodo came up with ideas that were strong and exciting enough to evoke the right emotions in the TG. Hakuhodo was able to use the insights to bring the brand a step closer to the consumers heart rather than just the wardrobe.”


Post a Comment 

Comments are closed.