GroupM ESP releases top 10 trends of entertainment and sports marketing for 2015

13 Jan,2015

By A Correspondent


GroupM ESP (Entertainment & Sports Partnerships), a specialist business unit of GroupM has unveiled their top 10 trends for 2015. It is well known by now that sports in India, is undergoing a transition. With the rise of leagues across various sporting formats and with increase in cobranded promotions, the opportunities for brands to associate with movies and sports are also increasing.


Uniquely positioned at the intersection of media and marketing, GroupM ESP predicts the following trends:

1. Increased role and usage of celebrities as digital influencers

2. Sporting entities will evolve by building digital and social assets to drive their valuation

3. Blurring gap between Entertainment & Sports

4. “Associative” to “Associative + Integration + Surround + Social”

5. From Advertisers to Sponsors

6. New avenues for traditional licensing – ex. branded real estate

7. TV fiction characters as Brand Ambassadors

8. Non-cricket sports to expand sports business ecosystem

9. Sports businesses to build strong grassroots engagement through experiential programs

10. Music concerts to grow bigger than award shows


Commenting on the trends Vinit Karnik- National Director, GroupM ESP said, “As we scale up our practice, 2015 will see a change in the way consumers interact with the sports and entertainment category. Sporting entities will evolve by building digital and social assets to drive their valuation and brands will increase role and usage of celebrities as influencers especially across digital assets. We have strategically positioned ourselves to embrace this change and are confident that it will help us achieve our clients’ objectives by offering innovative brand solutions.”


Adding further he said, “Celebrities have been using the digital space extensively for their work. From promoting their movies to inviting fans to attend a social cause, celebs make use of the digital platform in a great way. With millions of followers, celebrities have the power to influence their fans and effectively get their message forward.”


“Digital and social assets are used by sports entities to keep their fans up to date. In order to increase the fan base, sporting franchisees and leagues will develop fan following around them by efficient use of digital medium. With immense focus on digital rights of sporting leagues, digital video sites will be competing with television broadcasters for eyeballs in the near future.”


Post a Comment 

Comments are closed.

Today's Top Stories