Grasshoppers bags creative biz of Big Wong

16 Jan,2015

By A Correspondent


Creative shop Grasshoppers has won the creative mandate for Big Wong.


Big Wong is an oriental cuisine brand which is fast gaining popularity in Delhi-NCR’s culinary circles with a consistent mention in Zomato’s Collections under the ‘Pan-Asian Delicacies’ category. It currently has two outlets in Gurgaon and plans to launch around 10 more outlets in the NCR region within a year. The brand is also contemplating a pan-India expansion through a franchise model. Unlike other oriental cuisine restaurant brands, Big Wong’s concentration is not on the dine-in concept. With an emphasis on lip-smacking food rather than on a lavish ambience, the brand is focusing on the take away and home delivery models.


The 360 degree advertising campaign that is being conceptualized by Grasshoppers will be promoting these services in an interesting way.


Rajan Chanana, Partner, Big Wong said, “Over the next five years, we aim to make Big Wong the first choice for India’s oriental food home delivery and take away needs. We are very passionate about our brand and know that the quality of food being served at all our outlets has the potential to make Big Wong a major player in the segment within a few years. The right marketing strategy is very important for us to achieve our objective and that is why we have partnered with Grasshoppers as their approach was completely in sync with our vision.”


Grasshoppers will be focusing on various media platforms, including print advertisements, radio campaign and outdoors, for reaching out to the target audience. The agency is also working on a new theme for each Big Wong outlet as the brand wants to offer a unique experience to customers at the various outlets. Moreover, Grasshoppers’ digital marketing wing, Grownups will be promoting Big Wong on various social media platforms.


“For a bunch of food lovers who develop brand promotion strategies day in day out, working with an F&B brand is the best possible thing. When an emerging industry player with immense potential and mind-blowing food comes your way wanting you to be as fun and unconventional as you would like to be in your creative approach, it’s like a dream come true. My team is raring to go and some very interesting ideas are being cooked up in our studio for Big Wong,” said Arjun Banerjee, Director, Grasshoppers.


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