Dentsu Aegis Network acquires majority in social & digital media agency WATConsult

30 Jan,2015

By A Correspondent


Left to Right: Ashish Bhasin, Heeru Dingra, Nipun Kapur Dingra and Rajiv Dingra.

Dentsu Aegis Network has announced the acquisition of WATConsult, a leading social and digital media agencies, with over 160 professionals in Mumbai, Delhi, Bangalore and Kolkata. WATConsult will become part of  Isobar, Dentsu Aegis Network’s global digital marketing agency and will be referred to as ‘WATConsult – Linked by Isobar’.


Founded in 2007, WATConsult, which is led by CEO Rajiv Dingra, has evolved from being a social media agency to a full-service digital agency. WATConsultalso provides its client base with creative and technology services across mobile, digital and video. Clients include the Godrej Group, Nikon, Tata Chemicals, Bestseller Group, Bajaj Allianz and more than 70 other national and global brands. According to a newspaper report, the valuation of the company is in the region of Rs 180 crore, a figure dismissed by a few industry professionals MxMIndia spoke to as way too high even for a future-ready digital agency.


Said Nick Waters, CEO Dentsu Aegis Network Asia Pacific: “The acquisition of WATConsult marks another significant step for our group in India.  This is a high quality award winning market leader specialising in one of the fastest growing and critical segments of the market.  Alongside Isobar, iProspect, and WebChutney we have created the largest and highest quality digital services capability in India.  We view India as a priority market and will continue to seek scaled and quality investment opportunities here.”


Ashish Bhasin, Chairman and CEO South Asia Dentsu Aegis Network added: “Having WATConsult, a leader in social media, as a member of our family will further enhance our digital offering to our clients and support our growth in the market. WATConsult, will join iProspect, Isobar and Webchutney in making our digital offering the most comprehensive in India.”


Said Rajiv Dingra, CEO WATConsult: “We are delighted to join hands with Dentsu Aegis Network, and our entire team are looking forward to taking WATConsult – Linked by Isobar to even greater heights. We are confident that by becoming a part of a digital focused network like Dentsu Aegis Network we will gain a competitive advantage in the fast consolidating Indian market. As an agency we see huge growth opportunity in digital advertising, particularly social media, digital video and mobile, and we are geared to capitalising on it.”


Rajiv Dingra will continue as CEO ofWATConsult – Linked by Isobar, reporting to Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network South Asia. His key management team, including Nipun Kapur, COO of WATConsult and HeeruDingra, CFO of WATConsult, will also continue in their respective roles. Mr Dingra will also join the Digital Council of Dentsu Aegis Network India, alongside the CEOs of Isobar, iProspect and WebChutney. This ensures that digital specialists at Dentsu Aegis Network in India now exceed 600 professionals.


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One response to “Dentsu Aegis Network acquires majority in social & digital media agency WATConsult”

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