DDB Mudra North wins creative mandate for Pan Bahar

14 Jan,2015

By A Correspondent

 

DDB Mudra North has won the creative mandate for Pan Bahar, post a multi-agency pitch which included majority of the leading advertising agencies. There is no incumbent agency on the account.

 

Pan Bahar has a strong foothold amongst the consumers, with products like Pan Bahar, Pan Bahar Crystal, Bahar, Begum, Dilruba, Wah and Natkhat. Each of their products is manufactured with expertise, in order to present their exclusive offerings to the ever-growing customer base.

 

On the eve of this partnership, Akhil Jain, CEO, Pan Bahar, said, “We look forward to a fruitful, enduring legacy between Pan Bahar and DDB Mudra North. Our brand has been around for fifty years and we are excited to see what DDB Mudra North, a giant among advertising agencies, has in store for us.”

 

Sambit Mohanty

On winning the account, Sambit Mohanty, Creative Head, DDB Mudra North, said, “Pan Bahar is a brand that literally invented the pan masala category. It feels great that they have reposed confidence in us for the road ahead. It’s a big responsibility and we look forward to creating some really memorable communication.”

 

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