Burson-Marsteller appoints Terri-Helen as President & CEO – APAC

16 Jan,2015

By A Correspondent


Burson-Marsteller has announced that Terri-Helen Gaynor has joined the company as President and Chief Executive Officer, Asia-Pacific, effective immediately. Gaynor succeeds Patrick Ford, who had been Chair of the Asia-Pacificregion since October 2012. Ford will continue as Worldwide Vice Chair and Chief Client Officer and as Chair ofthe Asia-Pacific region through the leadership transition, serving as a senior advisor to Gaynor.


Both Gaynor and Ford will report to Burson-Marsteller Worldwide Chair and Chief Executive Officer Donald A. Baer.


Gaynor’s 30-year career spans the full spectrum of corporate communications, from internal communications to investor relations and marketing communications programs. She has led numerous teams on initial publicofferings (IPOs), mergers & acquisitions (M&As) and takeover bids. She also has deep knowledge of the global health industry and offers vast experience counseling government officials.


During her career in Asia and Australia, she served clients including Bupa, IBM, Jardine Matheson, Kimberly-Clark, Manulife, Nike, Philips and UTC Building & Industrial Systems. She will be based in Hong Kong.


For the past 12 years, Gaynor served as Managing Director and Founding Partner of Reputation Pty Ltd. inAustralia. While leading Reputation Pty Ltd., she specialized in corporate communications, governmentrelations and investor relations assignments for a variety of top global brands, including Becton, Dickinson andCompany; Deutsche Bank; KPMG; Marriott International; Optus; and Qantas, among many others. In addition,she advised a number of departments within the Australian government, including the departments ofEducation, Health, Finance, Human Services and Sport.


“Terri-Helen is widely respected across Asia-Pacific and the global communications sector as an expertstrategist with broad expertise managing complex issues in partnership with CEOs, boards of directors,financial authorities and government ministers,” said Baer. “She is an extraordinary communicationsprofessional who brings strong entrepreneurial drive to the role of building our business prospects andexpanding our reach in the fast-growing Asia-Pacific region. Her success in building a leading firm acrossAustralia, her unparalleled commitment to client service and her great passion for nurturing the next generationof communications professionals will make her a tremendous addition to our firm.”


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