BBC’s Sunita Rajan to head CNN’s adsales in APAC

19 Jan,2015

By A Correspondent


Sunita Rajan

She’s always made money on news, now she’s making it. After over a decade-and-a-half at the BBC, Sunita Rajan is joining CNN International Commercial’s executive team under Chief Commercial Officer Rani R Raad with a remit to continue building CNN’s business growth trajectory in the Asia Pacific region. That’s what the press release tells us. Simply put, Sunita Rajan is joining CNN in March 2015 to head sales for APAC which includes the Mumbai and Delhi offices of the broadcast major.


Ms Rajan will oversee an extensive client base across the breadth of the Asia Pacific region and will lead teams based across five offices in Hong Kong, Singapore, Tokyo, Delhi and Mumbai and a network of representatives across Asia, overseeing the strategy to drive advertising revenue for CNN’s global portfolio of multi-platform products among Asia Pacific based advertisers. She will also be part of Mr Raad’s management team which guides the brand’s international commercial strategy.


“Sunita’s wealth of experience coupled with her dynamic leadership style will be a huge asset to CNN as we look to continue our growth path in the Asia Pacific region,” said Mr Raad.


“This is a tremendous opportunity to build further growth for the global news leader across its extensive portfolio of TV and digital products in a region as exciting and dynamic as Asia Pacific,” said Ms Rajan. “I’m looking forward to taking up this new role working with such a highly talented team.”


Ms Rajan’s media career has spanned 25 years and has included roles at Star Television, News Television (India) and BBC Worldwide, where she was most recently Executive Vice President Advertising Sales, Asia Pacific.


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