94.3 Radio One launches new CSR campaign

06 Jan,2015

By A Correspondent

 

Teejay Sidhu, Shriya Saran, Vicky Ratnani, Mickey Mehta, Rehan Poncha, Meera Sanyal, Dalip Tahil, Uday Benegal and Hrishi K

94.3 Radio One Mumbai has launched a CSR initiative titled – Mumbai at its best, a campaign that urges city folk to take a breather from the pressures of daily city life, and make time for what truly brings fulfillment.

 

The CSR campaign urges Mumbaikars to step back, pause, breathe, and relook at various passions they might want to pursue, that add meaning and purpose to their lives, but get lost in the fast pace and pressure of urban existence.

 

Vineet Singh Hukmani, Managing Director, 94.3, Radio One said, “In this world where people often get caught up in a whirlwind of stress, health issues, not finding time for themselves, their families, financial stability etc. 94.3 Radio ONE is urging people to give themselves some space and consider the many options that exist in today’s world – options in career, options in passions that will help them breathe and live life at its best.”

 

Through this campaign, the station hopes to draw young Mumbaikars just beginning on their careers, into the recognition that they have two options – to make a career of something they are passionate about or to use the resources generated from their job/business to help fulfill their dreams. It encourages listeners to not give up on the things they love and make space for this in their lives so they are more meaningful. For city folk with successful careers and hectic lives, the station’s unique campaign urges them to look at their lives and make space for their dreams, to take time out to do the things they always wanted to do but never had the chance to do it.

 

The station plans to deliver on its promise by turning into listeners themselves, and inviting experts from the fields of health, food, music, acting, sport, politics, business and more to be hosted as role models on air. These role models would be known personalities/people from all walks of life and will answer questions from listeners based on their own inspiring example of doing this and sharing their perspective and advice on how a listener might do so in his or her life. Actor Shriya Saran and Dalip Tahil, rock musician Uday Benegal, business woman – politician Meera Sanyal, Olympian and Arjuna Awardee Rehan Poncha, celebrity chef – Vicky Ratnani will join host Hrishi K in a live conversation to kick off this campaign for the radio station.

 

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