YouTube launches buffer-free offline video service

12 Dec,2014

By A Correspondent


L To R-Mr. Ajay Vidyasagar, Regional Director, YouTube Partnerships

YouTube announced the launch of an offline feature as part of a larger initiative to make it easier for users to enjoy video on mobile devices. This is part of YouTube’s first release of its ad-supported offline feature on Android and iOS, which was announced earlier this year with the launch of Android One smartphones.


The new offline feature for the YouTube app lets people take videos offline, using WiFi or their data plans. Once taken offline, the videos can be viewed without an Internet connection for up to 48 hours, allowing people to enjoy YouTube videoswithout worrying about slow connections. For videos where this feature is available, people can choose to add the video for offline viewing by tapping on the offline icon that sits under the video frame.


John Harding, Vice President of Engineering at YouTube, said, “In a country like India, the future of the Internet is mobile. 85 per cent of the internet population will connect to the Internet with a mobile phone before any other device. Already, we’re seeing over 40 per cent of our traffic in India come from mobile devices, and we want to make sure we are making YouTube as enjoyable as possible for these mobile-first users. By launching this offline experience on YouTube in India today, we hope to help people move past the challenges of data connection, speed and cost to enjoy a smooth, buffer-free version of YouTube.”   “We are delighted to launch this new offline experience on YouTube with some of India’s household names for entertainment and music, including T-Series, Saregama and Yashraj Films.


Making these popular videos available for temporary offline viewing will help fans connect more easily with their favorite content, and we hope to continue helping Indians affordably access YouTube over the next year. This new feature will also help our partners bring more viewers to their content and find even greater success on our platform,” said Ajay Vidyasagar, Regional Director of YouTube Partnerships, YouTube Asia-Pacific.   The launch of YouTube’s offline feature is the latest effort in series of initiatives to make video content more affordable and accessible to the large base of mobile Internet users in this country. Earlier this year, YouTube worked with Tata DoCoMo to introduce “YouTube Recharge,” a new video data add-on for prepaid users that gave them more affordable access to YouTube on their mobiles devices.

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