‘Your car, your wishes’, exclaims BOI in new campaign

02 Dec,2014

By A Correspondent

 

RK Swamy BBDO has announced the rollout of a new campaign – Apni gaadi, apni marzi , for Bank of India. The campaign is for the Bank of India Vehicle Loan unit and has been shot by Pradeep Sarkar while the Production House is Apocalypse Filmworks.

 

In most Indian cities because of various reasons there is a hardening in the attitude of Auto drivers. They often end up refusing their service to customers, which irks the customer. This is even more magnified when it comes to women. Instead of depending on the whims of an Auto driver, customers now have a choice. They can own their own vehicles at affordable  rates.

 

Sangeetha N, President (West) & ECD, R K Swamy BBDO said, “The nice thing about this ad is that when the lady triumphs, she makes her point in a classy, gentle manner instead of being unnecessarily aggressive.”

 

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