Yepme unveils #freshfashion with Shah Rukh Khan

16 Dec,2014

By A Correspondent

 

Yepme.com has launched its new campaign introducing its brand ambassador Shah Rukh Khan.This makes Yepme the first online fashion brand in the country to be endorsed by ShahRukh. The icon is seen endorsing Yepme’sAutumn-Winter 2014-15 fresh fashion collection.

 

Yepmehas associated with top TV Shows for promoting their association with Shah RukhKhan and will also launch its print media campaigns on leading newspapers and magazines as well.To promote the campaign digitally, the brand has launched its hash tag “#freshfashion” digital campaign to engage its customers and promote their fresh fashion range.

 

The ad revolves around Yepme’s #freshfashion tag line and takes the viewer through the entire apparel design journey,highlighting the detailed elements of design, quality and originality which Yepme uses to create fresh fashion unlike other marketplaces like Jabong and Myntra which curate fashion of various brands. The TV campaign combines fashion with romance where Shah Rukh addresses his fans saying “You should always look good.Not for the world but for the ones you love”. The commercial targets the youthand the idea is to engage and convey the brand ideology through this campaign, which revolves around getting fresh fashion at the click of a button.

 

Sandeep Sharma

Sandeep Sharma, Co-founder and COO, Yepme.com, said, “We are extremely excited about the latest ad campaign featuring ShahRukh Khan. ShahRukh is known for his effortless and casual style and yet he is a class apart and that is what Yepme is all about. We are confident that millions of his fans across the globe will explore our latest collection and connect with brandYepme.”

 

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