Wego unveils key travel trends across APAC & Middle East

11 Dec,2014

 

 

Wego, the leading travel search site in the Asia Pacific and Middle East, has shared the company’s top five most popular searches for 2014, as well as their regional market observations of travel trends during 2014, and key predictions for 2015.

 

The survey notes that Malaysian travellers continue their love affair with their favourite holiday destinations throughout Asia, including Indonesia, Singapore and number one this year, Taipei.

 

The country has a number of great options when it comes to homegrown destinations so it’s not surprising that Langkawi, Port Dickson, Penang, Kuching and the Genting Highlands are the most popular domestic picks.

 

Similarly in the Philippines, the top five international destinations belong to Asian capitals, and, apart from Manila, domestic visits are centred on popular holiday locations such as Cebu, Davao, Puerto Princesa and Bacolod.

 

Singapore remains the top international destination selection for Australia, and Bali moved up to second most popular search from number three last year. London too moved up from number ten to take the fifth spot this year, and Taipei is the fastest mover at third most searched destination, particularly interesting when the city didn’t even register in Australia’s top ten in 2013.

 

Domestically, more people searched Sydney airfares this year as Melbourne slipped to number two, and both Brisbane and the Gold Coast nudged Perth down to number five.

 

Bangkok again topped the list for international searches for Singaporeans, and Taipei, Hong Kong and Manila made the top five again this year. Jakarta slipped out of the top five and was replaced by Bali, indicating Singaporeans took full advantage of low-cost flights to escape the city and take time out during 2014.

 

Thailand’s tourism industry has had a tumultuous year where demonstrations in the capital affected the choice of travellers, according to the Tourism Authority of Thailand (TAT) who predicted 28 million arrivals for 2014, however between January and August, arrivals sat at 15.7 million.

 

On Wego, interest in Thailand remained high, with no obvious effects of the demonstrations with favourite visitors, Singaporeans, still choosing Bangkok as their top destination. Bangkok was also listed among the top five destination searches among Wego’s regional markets in Indonesia, China, India, MENA, Malaysia, Philippines and Australia over the past year.

 

In 2015, the study notes that one can expect some aggressive marketing campaigns from TAT as the authority highlights new destinations within the country, with new promotions to stimulate fresh niche tourism opportunities.

 

The MICE industry continues to play an important role in Thai tourism, with the UK and European markets among the top ten source markets for business events, rising 84 per cent over the first three quarters of 2014. The number is expected to increase in 2015 with a myriad of business events throughout the next 12 months.

 

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