Vijay Sankaran appointed Director, Digital Strategy at Genesis Burson-Marsteller

01 Dec,2014

By A Correspondent

 

Vijay Sankaran

Genesis Burson-Marsteller has announced the appointment of Vijay Sankaran as Director, Digital Strategy, heading GBM Digital Studio, a Centre of Expertise that provides specialised services and counsel to meet the needs of its clients.

 

“Vijay’s appointment reflects Burson-Marsteller’s commitment to strengthen focus on building digital strategies that meet the needs of our clients. Vijay is a key addition to our leadership team and he will provide critical support in articulating digital concepts and solutions in a clear and compelling way to our clients,” said Nikhil Dey, President, Genesis Burson-Marsteller, India & South Asia.

 

Yu Yu Din, currently Head of Digital, is relocating to her home country, Myanmar. She will be moving on from the consultancy by the end of 2014. Vijay will spearhead GBM Digital Studio and drive the opportunity space for Genesis Burson-Marsteller and its clients’ digital presence; creating innovative ideas that bridge digital and public relations as well as digital and marketing, to provide solutions and services that are driven by consumer insights. GBM Digital Studio comprises of a strong team of digital strategists, creative specialists working on digital and social media mandates for clients across corporate and financial, brand and consumer, telecom and technology, and health and wellness practices.

 

A seasoned communications professional, Vijay brings with him a wealth of experience spanning advertising, digital marketing, public relations and social media. Before joining Genesis Burson-Marsteller, Vijay worked with Social Wavelength, a social media agency as Director, Digital Strategy and Planning. He has also worked with Edelman PR as Head Digital and Nokia Siemens Network as Head Social Media, a global role.

 

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