Sonakshi Sinha stars for Relaxo Flite chappals

24 Dec,2014

By A Correspondent

 

Relaxo has signed on Bollywood diva Sonakshi Sinha to endorse its Flite collection in a TVC-led campaign.

 

The concept behind the new TVC is to creatively showcase the young, upbeat and fashionable quotient of Flite through a burst of peppy punchlines, music and visuals, notes a communiqué. Dancing with a group of young college yuppies in her favourite Flite footwear, Sonakshi says: “Flite- Isme hai style.”

 

Agency:  ARMS Communications Pvt. Ltd., New Delhi, India

Creative Team:  Deepa Kirodian, Sanjeet Ahluwalia

Client servicing team: Mukesh Gulati (VP – Client Servicing, Arms Communications)

Production House:  Nirvana Films

Directed by:  Adarsh Gupta

 

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