Snapdeal enters into strategic tie-up with Hungama

29 Dec,2014

By A Correspondent

 

Hungama.com has entered into a strategic partnership with Snapdeal, India’s largest online marketplace to offer digital entertainment content to its shoppers. The tie-up between the two leading digital entities will begin with an offer wherein shoppers on Snapdeal’s mobile app will get access to Hungama’s Premium PRO service free for a period of nine (9) weeks.

 

Hungama PRO, which is a paid premium subscription service, offers users HD quality music videos with the lyrics of songs, and can be accessed offline without any internet charges. It is also an ad-free app, which further makes for a hassle-free experience. The mobile app is available for download from the Google Play Store and the iOS App Store. After the first nine weeks, the service will later be made available to the users at a price of Rs 120 per month.

 

Both Snapdeal and Hungama have been focusing on expanding their leadership position by tapping into developing Tier-II markets. The recent update that brought transliteration features to Hungama’s Android app, made it one of the first India apps to be available in five languages – English, Hindi, Tamil, Telugu and Punjabi – an ideal service for Snapdeal’s userbase that is spread across 5000 plus cities and towns in India.

 

Speaking on partnering with Snapdeal, Siddhartha Roy, CEO at Hungama.com, said: “With music and shopping being among the primary drivers of mobile internet consumption, our tie-up aims to offer users an enhanced value proposition. 2015 is likely to be a vital year for brands to out to Middle Bharat, and tie-ups like this will help our brands to attract a larger share of the consumer’s mind space.”

 

“We at Snapdeal are focusing hugely on making sure our customers get a great shopping experience on our app. The partnership with Hungama brings shopping and music together, both are a way of life for Indian consumers. We want to encourage the growing love of apps by providing customers with what they love most –high quality uninterrupted music and awesome deals on the go,” commented Mr. Sandeep Komaravelly, SVP, Marketing at Snapdeal.com

 

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