Shine launches new advertising campaign

05 Dec,2014

By A Correspondent has put up a good show this year that saw them launch a portal exclusively for IT jobs (, increase their database to 15 million, venture into e-learning offerings for candidates and substantially increase their new client count apart from improving satisfaction levels of existing clients.


Seeing the increasing usage of mobile phone in job search, is now targeting to become a ‘mobile-first’ company where the entire registration and job search process for a candidate can happen only on a mobile phone. Apart from simplifying the user flows on mobile, has also added exclusive features on its mobile app that lets candidates leverage their personal networks to find people in companies where they want a job.


Commenting on this unique feature, Amit Garg, Business Head – Digital, HT Media, said, “For us to give value to jobseekers and recruiters, we are always experimenting with new technology to create brand new solutions that would take the industry ahead. While doing so, our research pointed us to the ‘power of weak ties’, a seminal study that says that your next career move is likely to come from people who are not our closest friends but are likely to connect you to professional circles that you don’t have access to. Our new app leverages these ‘weak connections’ of a candidate and our consumer proposition says that will come to your use where your best friends cannot.”


Rohit Ohri

Rohit Ohri, Executive Chairman, Dentsu India and CEO Dentsu Asia Pacific (South), said, “We’re really excited about the new campaign. Conceptualised by Soumitra Karnik and the Dentsu Creative Impact team, the campaign introduces a mascot for brand A mascot who is an innovative thinker and a quick solution provider to everybody’s job-related problems. We’re hoping that Mr M will become a brand property that will give memorability, relevance and ultimately leadership in the category.”


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One response to “Shine launches new advertising campaign”

  1. Rajive George says:

    Shine should just forget the Jobs / Recruitment space .. Too late & a shabby effort from HT.