RK Swamy unveils new campaign for IndusInd Bank

10 Dec,2014

 

 

RK SWAMY BBDO has unveiled another campaign for IndusInd Bank that focusses on its new innovation – Video Branch. Video Branch is a first-of-its-kind service in India and the right communication is key to its success in India.

 

Sunil Kukreti, Senior Partner, R K SWAMY BBDO said, “IndusInd Bank is credited with setting benchmarks in the banking industry and over the last few years, R K SWAMY BBDO has been consistently churning out clutter-breaking communication for IndusInd Bank. The current TVCs explains how one can use Video Banking instead of the visiting the branch or phone banking. Farhan Akhtar is the protagonist, who explains the benefits of a Video Branch and retains the ‘slice-of-life humour’ that IndusInd campaigns are now known for.”

 

The campaign has been extended to all other medium including Radio, OOH, Print, BTL and Digital.

 

Commenting on the campaign, Mohit Ganju, Head, Marketing & Communications, IndusInd Bank said, “The latest ad campaign incorporates strong consumer insights and humorous situations to deliver the service message. Our association with Farhan as a brand endorser is set to strengthen the Bank’s communication towards its core philosophy of ‘Responsive Innovation’, reinforcing our brand statement ‘You desire, We Deliver’. Farhan personifies sincerity, new-age thinking and dynamism and is a great fit to the brand.”

 

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