RBNL unveils dedicated divisions for trade & account planning

12 Dec,2014

By A Correspondent


Reliance Broadcast Network announced the launch of a dedicated division for trade solutions and account planning. With the intent to provide strategic media solutions to clients, this move will see the strategy and solutions team coming together to deliver value to marketers. The functioning of the team comes into play with immediate effect and will be led by Sunil Kumaran, Network Strategy and Services Head – Reliance Broadcast Network.


With an endeavor to work with clients for best utilization of media spends, the Account Planning team would understand clients marketing and communication objectives and then come back with propositions which best utilize the RBNL strengths to meet the set objectives. The division will provide marketers associating with RBNL a much stronger proposal to increase the effectiveness of the media plans. This will be done through a deeper understanding of content, media consumption and local consumer insights which RBNL has acquired over the years of its existence and a strong radio entity.


Speaking on the initiative, Sunil Kumaran, Network Strategy and Services Head – RBNL said, “The idea is to ensure partners investing in our brands are getting the best value. Over the years with our Research, Strategy and Creative teams we have built a much deeper understanding of consumers and how they engage with media, how creative propositions can improve campaign effectiveness and how performance of our stations and channels can be effectively put to use to provide a strong marketing solution for client.  This division will focus on utilizing this expertise to service clients partnering with us.”


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