Platinum Media wins Lenskart Media AOR

04 Dec,2014

By A Correspondent

 

Lenskart.com, India’s largest online retailer of fashionable and stylish eyewear has appointed Platinum Media, a part of Madison Media Group as its media agency.

 

Commenting on this development, Peyush Bansal, CEO and Founder, Lenskart.com, said “Lenskart has firmly established its brand identity in the mindscape of Indian consumers. As we go along we keep introducing newer conveniences for our patrons such as the home eye check-up programme, try-before-you-buy, virtual studio etc. Through our association with the Madison Media Group, we wish to create a consistent and effective engagement with our new and existing customers and attain new heights of brand loyalty and salience.”

 

Said Basabdatta Chowdhuri, CEO, Platinum Media: “We are delighted with our partnership with Lenskart and are confident that we can add strategic value to this online brand and make it a household name across the country.”

 

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