Ogilvy unveils new campaign for IndiaProperty.com

18 Dec,2014

By A Correspondent


Ogilvy India has unveiled a new campaign for IndiaProperty.com. With property search being a high involvement and complex task, the aim was to make the communication capture the psyche of a first-time home buyer, the fears, anxiety and the struggle he/she goes through while entering the home search maze and the role IndiaPropety.com plays in simplifyingthe experience.


Ganesh Vasudevan, CEO IndiaProperty.com said, “We are very excited to announce our new brand identity, reflecting our promise of hand holding the user end to end in the home buying journey. For the campaign, we wanted to reflect the emotional state of a first time home buyer when he is making one of the biggest decisions of his lifetime. The creative team at O&M Mumbai got the brief perfectly and have moulded the idea that on one hand epitomises the first time home buyers hesitation and emotional state, while on the other hand addresses how our brand adds value to overcome a buyers fears through a combination of technology solutions and human touch.”


Piyush Pandey

Piyush Pandey, Executive Chairman & Creative Director O&M, South Asia said: “Buying a property is life’s biggest and toughest decision. Fear, anxiety, lack of clarity and trust are the emotions a property buyer goes through. They desperately seek assurance. The challenge was to think of a story, an idea that encapsulates this feeling best and is unique. The metaphor of a kid who is jumping into the pool as he doesn’t know swimming portrayed the emotions of the first time property buyer beautifully.”


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