MEC, FreeCharge explore new smart messaging platform

15 Dec,2014

By A Correspondent


MEC along with FreeCharge have harnessed a new ‘Smart Messaging Platform’ to reach out to consumer’s mobile phones with branded high quality, rich media such as videos, images, audio clips and more, directly, rather than having to push links.


The smart messaging platform commonly known as MMS+ technology merely requires the consumer to have a data-enabled mobile phone. It works across all platforms - iOS, Android and Windows and does not require users to download any application to support it.


For the very first time 1,00,000 consumers across, Mumbai, Bangalore & Pune will receive a message, which will play the FreeCharge video directly without requiring the consumer to click on a link.


Sidhraj Shah, National Director Activation, MEC, said “The MMS+ technology offers hyper-personalisation opportunities including tracking consumer reaction to the call for action, which is not possible with the current SMS platform. At MEC, we are constantly scouting to offer new experiences and technologies for our clients, to engage with their customers. With ‘Smart Messaging platform’ we have only scratched the surface.”


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