MasterCard out with another ‘priceless’ campaign

11 Dec,2014

By A Correspondent


Some moments in life are truly priceless like that of the sweet company of your special someone or your long lost buddy from University or the one who has been miles away from you for long – it is about the person that really matters the most to you. MasterCard is giving users a chance to celebrate a ‘Priceless New Year’s Eve’ in a unique way that one would wish for with their loved one. The same is being positioned by the MasterCard Priceless Surprises New Year’s Eve campaign, featuring Hugh Jackman as the ambassador.


From now till 13 December, 2014, users have to share on the MasterCard FB page who that special someone is that they would want to spend the coming New Year’s Eve with. The most enthralling story will be rewarded with a gift – the chance to celebrate a priceless, personalized New Year’s Eve together with that special person on New Year’s Eve.


This is the third ‘Priceless Surprises’ campaign presented by MasterCard in India following the campaigns ‘SPG Dream a Trip’ and ‘The Real VIP Justin Timberlake Campaign’ rolled out in Jan and September respectively.


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