iTV network appoints MSL for its PR

01 Dec,2014

By A Correspondent


News network iTV has appointed MSLGroup to handle the PR mandate for the entire network. iTV Network with its two national news channels News X and India News, four regional news channels India News (Haryana, MP & Chhattisgarh, UP & Uttarakhand and Rajasthan), two newspapers- Sunday Guardian and Aaj Samaj and various digital assets is going through an expansion phase and aims to emerge as the biggest independent news network in the country.


The Network employs more than 2000 people across 25 bureaus and offices in India. With a reach of 91 million viewers & readers across the country the umbrella brand has.


Savvy Dilip, Group CMO, iTV Network, said, “We were looking for an agency with expertise in the media segment and found MSLGroup to be the most effective and credible one. We are optimistic that this association will further boost the aggressive growth track we are set to follow.”


Jaideep Shergill

Added Jaideep Shergill, ‎MSLGroup India CEO: “The industry is evolving and clients are looking for strategic and integrated communications that will differentiate them in the marketplace. We are pleased to partner with iTV Network and look forward to take this association to a whole new level with our expertise and media knowledge.”


Meanwhille, an MSL group executive clarified to MxMIndia, that it continues to take care of the PR mandate of the IBN Network (with its news channels like CNN-IBN, IBN7 etc). “But the teams are different,” we are told.


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