IAA to host seminar on ‘Changing Gender Frames’

03 Dec,2014

By A Correspondent

 

The India Chapter of the International Advertising Association (IAA) is organising a seminar on the broad theme of “Changing Gender Frames” on 10th December at the Mayfair Rooms, Mumbai. The event is being held in association with the United Nations Population Fund (UNFPA), Laadli a well-known NGO and the Advertising Council of India (ACI).

 

A specially commissioned research study, the IAA-Hansa Research on “Portrayal of Women in Indian Advertising” would be formally released at the event.

 

Srinivasan K Swamy
Monica Tata

Srinivasan K Swamy, President, IAA India Chapter & Vice President – Development, Asia Pacific, IAA and Chairman & Managing Director, R K SWAMY HANSA Group said, “This is yet another initiative which clearly underlines our commitment to the philosophy that what is good, is good for business. We wish to apply scientific temper along with good intentions and promote the cause of gender equality.”

 

Added Monica Tata, Managing Director HBO India Pvt. Ltd. and Chairperson of “Changing Gender Frames”: “I am delighted to steer an initiative that is very close to my heart. Following on from the seminar we organized last year against Violence on Women, this shows our sustained commitment to being a truly responsible industry body and making a meaningful difference in the fields of marketing advertising and the media.”

 

The seminar will be addressed by senior marketers, advertising leaders and other renowned experts from the industry.

 

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