Hakuhodo Percept creates TVC for Century Laminates

24 Dec,2014

By A Correspondent


Century Laminates, a leading manufacturer of decorative laminates and veneers, marked its debut into television advertising with a new campaign created by Hakuhodo Percept.


Hakuhodo Percept’s campaign for Century Laminates which went on air on December 17 romanticises the process of selecting the right laminate in making a perfect home. This sentiment has been captured in the campaign tagline Jaisa chahen ghar sajaayen, Apna har khayal, humare paas paye.


Building on a couples’ relationship and exploring their diverse choices and the need for variety, the TVC by Hakuhodo Percept highlights how making a home is today a joint decision involving both the husband and wife.


Said Keshav Bhajanka, Director, CenturyPly: “We want to give every customer a visual experience through Century Laminates. They too can play an important role in choosing the right look, as we believe there is an artist inside all of us. With its wide range, Century Laminates gives an unparalleled freedom of choice to the end user.”


Amit Gope, Head – Marketing, CenturyPly, added that the TVC is just the beginning of portraying Century Laminates as an individual brand. “We have many good products, but Century Laminates has to become a leader in the laminates segment. This is our first effort towards realising that goal,” he said.



Creative Agency: Hakuhodo Percept, New Delhi

Creative Team: Sabuj Sen Gupta, Niloy Kumar Som, Tripti Kakkar

Account Servicing Team: Bhaskar Ghosh, Avilash Chakraborty, Kanav Sharma

Production House: Film Farm

Director: Parikshit Vaidya

Producer: Anirudh Bagchi


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