Google pays tribute to e-commerce delivery boys

30 Dec,2014

By A Correspondent

 

Acknowledging their efforts and considering the thankless nature of the job, Google decided to celebrate the spirit of the delivery boys, the unsung heroes of the e-commerce ecosystem. A special gift in the form of a customised helmet with their name on it was delivered to the homes of these delivery boys.

 

Said NavinTalreja – President, Mumbai & Kolkata, Ogilvy India: “Brands with a social conscience and a sensitivity to the ecosystems that make them work are being preferred (loved) by consumers across the world. Google is one such brand which has led many such initiatives. #SpecialDelivery is a special gesture by Google for the delivery boys who bring parcels of happiness to homes in India.”

 

To encapsulate the entire activity, a short video which showcases the life of the delivery boy was commissioned.

 

The objective of this activity was to simply urge people to say, “Thank you”, to these heroes. And make it a #SpecialDelivery. The helmet was not just personalised but also visually designed to celebrate their journey.

 

Reasons Sandeep Menon, Director, Marketing, Google India: “The Great Online Shopping Festival (gosf) was a roaring success in 2014, with all partners seeing great engagements across product categories. We got a total of 1.4 crore visits to the site and the user engagement is up by 7 times compared to last year. All this was made possible due to collective efforts of all our partners. And this video is a small gesture to thank the unsung heroes who keep the wheels of this growing industry moving.

 

Added Sukesh Nayak, Executive Creative Director, Ogilvy India: “Today, we all shop online and enjoy the comfort of it. But somewhere we forget to acknowledge the most important person in this – the delivery man. Our idea was to recognise them and thank these faceless people. The helmet was not just personalised but also designed to visually depict their amazing journey. The expression on their faces when we delivered this at their doorstep was just priceless. It made us realise, that a little thank you goes a long way.”

 

CREDITS

 

National Creative Director: Rajiv Rao

President, Mumbai & Kolkata: Navin Talreja
Executive Creative Director: Sukesh Nayak
Head of Planning, Mumbai: Kawal Shoor
Senior Creative Director: Talha Nazim, Manasi Kadne

Art Directors: Nobin Dutta, Noothan PR

Copywriter: Aratrika Rath

Business Head: Hitesh Patel

Account Management: Kunal Rasania, Madhavi Unni

Production House: @Asylum

Director: Raaj A Chakravarti

 

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