Effies 2014 receives highest number of entries ever

15 Dec,2014

By A Correspondent

 

It’s been 60 years since its inception and the Advertising Club is still going strong. Of the various properties that it celebrates every year, Effies is one of the most sought after event in the industry.

 

The Advertising Club instituted Effies way back in 2001, and is in fact the first Asian Partner chosen by Effies New York to run the event in this part of the world.

 

The event made a modest beginning with 53 entries in the year 2001 and now in its 14th year it has received the highest number of entries at 465.

 

The Effies is an international award that recognizes effectiveness in Marketing. It has built a reputation for acknowledging work that has proved itself in the marketplace. To win, participants must not only demonstrate a high order of competence in the processes that lead to the creative work, but also a proven, documented, verifiable roster of results.

 

With a view to engage the marketing fraternity from Delhi in its scheme of things the Ad Club has been conducting Effies judging sessions for Round I & II in Delhi since the last two years.

 

The grand gala ceremony is scheduled on Friday, 16th January 2015, at the Seaside Lawns, Hotel Taj Lands End, Bandra, Mumbai at 6.45 p.m.

 

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