DTH penetration & mobiles has made to reach consumers

15 Dec,2014

By Debraj Tripathy


Bihar and Jharkhand are markets with huge population and hence definitely have the potential. For most categories they will be very lucrative in the coming years if not already.


Reaching out to consumers in these markets has been a perennial problem, though it has become easier over the years. Increasing penetration of DTH and mobiles has made it easier to reach consumers in these markets. Given that both markets have issues with continuous electricity supply, mobile phones are becoming an important and key element in providing entertainment.


An electronics engineer and an alumnus of IIM Calcutta, Mr Debraj Tripathy has an extensive media experience, having worked with Ogilvy, MindShare Fulcrum, Maxus, OnMobile Global Ltd and Sieger Solutions.




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