Dear Santa…

24 Dec,2014


On the occasion of X’mas 2014 so we asked some industry captains to tell us what goodies they would like Santa Claus to bring them this Dec 25. Interviews by Shobhana Nair here goes:


Srinivasan K Swamy, Chairman and Managing Director, RK Swamy BBDO

If I were to wish for something, then this would be double digit GDP growth of our economy in 2015!




M G Parameswaran, Member Management Board, FCB Ulka Advertising

I wish Santa Claus to bring to the advertising agency business a big bottle of confidence tonic! An elixir that will infuse everyone in our exciting world of advertising with extra courage, confidence and spirit; to believe in the industry, to believe in their own competence and contribution to the success of brands and most importantly a unshakeable faith in the greater purpose of advertising: to move consumers from their inertia, to keep the wheels of industry moving, to make the world a better place, one OTS/ one TRP at a time!


Piyush Pandey, Executive Chairman and Creative Director, South Asia

Ogilvy & Mather India

I’d like Santa to distribute small and beautiful packets of wisdom for everybody in the industry.



Satyan Gajwani, CEO, Times Internet

New consumers are buying smartphones everyday, but for them to be useful, the cost of data needs to reduce. When users want to pay for something, it shouldn’t be as cumbersome as it is today.



Ashish Bhasin, Chairman & CEO South Asia – Dentsu Aegis Network

If Santa Claus could meet with the Finance Minister and emphasize upon him that in the forthcoming budget he needs to give a sensible taxation regime, particularly with respect to service tax and VAT applicable on the advertising and marketing communications business, I think it will go a long way in helping our industry grow. A an industry, we want to show our creativity in the area of advertising and not in the area of creative accounting!


Prashant Panday, MD & CEO, ENIL

The one thing is that Phase-3 auctions get completed before March 31 and migration of 21 Phase-2 licences which are lapsing on March 31st happens on time.




Anirudh Dhoot, Director, Videocon

In line with our Prime Minister’s vision of “Make in India”, we expect policies and infrastructural support for electronic components and panel manufacturing in India. India has the potential to become a global electronics manufacturing hub not only for internal consumption but also satiating global requirement.



Sanjay Mehta, Joint CEO, Social Wavelength

The one thing that I’d want Santa Claus to bring to our industry, would be Better Retainer Fees :)  For all the hard work that the social media agencies do for clients, from strategy to execution, from creatives to media, from technology to ORM, we still don’t get adequate respect, reflected in terms of decent monthly retainer fees! As we get into 2015, I hope Santa Claus makes our clients acknowledge the role we play and compensate us better!


Santosh Padhi, Chief Creative Officer & Co-Founder, Taproot India

I’d want Santa to give us an emotional gift in the form of ‘unity within the industry’. We are fighting so much within ourselves and are even ready to kill each other for business. We are going from bad to worse now. There’s a long list of things that I am seeking from Santa but I definitely feel that people should follow ethics and morals. We need to make it a human industry. There’s just no humanity left and that’s a huge disconnect.


Arvind Sharma, former President, AAAI

There was a great deal of optimism and hope during BJP’s election campaign. And so far it has translated into foreign investment flowing into financial markets. But as far as the ground is concerned, things have to yet get better. We hope 2015 will bring strong growth in the economy for the overall business. Advertising industry depends on the client’s growing business, their budgets and spends. They have been really tight for the last two-and-a-half years. We hope that will change in the coming year.


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