Colosceum, Ormax unveil consumer-created fiction shows in India

16 Dec,2014

By A Correspondent

 

In a pioneering venture, Colosceum Media and media insights firm Ormax Media and have come together to introduce consumer-created fiction shows for the Indian television industry.

 

Consumer research was conducted over the last six months across more than 15 cities in India to generate original stories using proprietary techniques developed by Ormax. These stories were then tested using Ormax True Value, an industry standard that has been used on more than 250 television shows across more than 20 channels since 2008. Together, the two companies will approach leading broadcasters in India. Only shows that have tested exceptionally well, with more than 85 per cent probability of success, will be presented to broadcasters.

 

Speaking about the initiative, Lalit Sharma, CEO – Colosceum Media said: “Ormax has used very advanced consumer research techniques to generate original stories for daily fiction shows for Hindi GECs. These concepts are stories that have been both created and validated with the consumers. A story may have originated in Indore, developed in Jalandhar and then fine-tuned by another set of consumers in Amravati. Currently, production houses make large investments in getting concept developed in-house. The broadcasters then make investments to judge their viability. By creating concepts that are sourced from consumers, we are creating a win-win situation for all stakeholders.”

 

Shailesh Kapoor

Shailesh Kapoor, Founder & CEO – Ormax Media said: “It’s been a long but fulfilling process of engaging with the actual consumers in story generation. Having produced shows like Roadies, Splitsvilla and MasterChef India, Colosceum are an established leader in the non-fiction space. We’re excited to partner them in their plans to establish a strong presence in the fiction space.”

 

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