Celkon hands over digital mandate to Liqvd Asia

08 Dec,2014

By A Correspondent

 

LIQVD Asia has bagged the digital mandate of Celkon Mobiles, a leading manufacturer, which designs and manufactures a wide range of Windows and Android mobile phones. The company will now be handling the entire digital mandate for this brand.

 

The agency which specializes in building digital experiences, will be designing strategies for all the digital assets of Celkon Mobiles including media buying, creatives, social media, search marketing, etc. and will lead complete Digital Services for the brand.

 

On the decision of appointing LIQVD Asia as its digital agency, Murali Retineni, Executive Director, Celkon Mobiles said, “We have always been a pan-India brand with significant spends on digital but we are now planning an aggressive spike in our spends on the digital medium. We were looking for an agency that had proven capabilities in this segment and are delighted to have appointed LIQVD Asia as our digital agency. We are hopeful that together we will take the brand to new heights.”

 

Commenting on the new client win, Zubin Nalawalla, co-Founder, LIQVD Asia said, “We are excited to add Celkon Mobiles to our prestigious client list and to extend comprehensive Digital Media management to the brand. We are looking forward to working closely with the brand.”

 

Celkon Mobiles has been constantly in the news for launching Windows & Android phones at very affordable costs without compromising on the quality or features. The brand is looking at spending between 15-20 crore INR over a period of the next one year.

 

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