Asian Paints launches ‘Varna Maalai’

01 Dec,2014

By A Correspondent


Asian Paints joins Tamil Nadu in its preparation for Pongal this year with the launch of Tractor Emulsion ‘Varna Maalai’ – a special TV serial colour combination guide designed exclusively for the people of Tamil Nadu. This unique colour combination guide aims to help the people of Tamil Nadu in their decision making process when it comes to choosing colour combinations for their homes.


Choosing the right colour combinations for our rooms is something everyone looks forward to when they paint their homes. This is an area where one is always looking for inspiration and guidance to make one’s home stand out. Keeping in mind the role TV plays in inspiring people, Asian Paints has innovatively associated with the three popular TV serials – Vaani Rani, Vamsam, Thendral and their three female leads – Radikaa Sarathkumar, Ramya Krishnan, Sruthi to showcase Tractor Emulsion’s wide range of bright, vibrant colours through a unique colour combination guide called “Varna Maalai”.


Tractor Emulsion ‘Varna Maalai’ or ‘Garland of Colours’ contains different shades and colour combinations showcased in rooms from the TV serials including drawing room, dining room, bedroom, kitchen and puja room. The book has 60 different colour combination options to help people choose the right combination for their homes.


Speaking on the launch, Amit Syngle, President-Sales, Marketing & Technology, Asian Paints Ltd said, “Painting is an integral part of beautifying one’s home during festive seasons and Tractor Emulsion ‘Varna Maalai’ is our endeavor to be part of Tamil Nadu’s preparation for this process before Pongal. The book is envisaged to help consumers in visualizing colour combinations for various rooms of their home and thus help them in their decision making.”


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