ASCI unveils ‘Swachh Ads Abhiyan’ on National Consumers Day

29 Dec,2014

By A Correspondent


Observing  National Consumer’s Day on December 24, the Advertising Standard Council of India (ASCI) launched a ‘Swachh Ads Abhiyan’ campaign with the purpose of combating misleading ads. This follows the government’s Department of Consumers Affairs asking ASCI to come up with an initiative to create awareness amongst consumers to action for misleading content. The campaign was initiated across various social platforms like Facebook, Twitter, LinkedIn and YouTube.


Said Narendra Ambwani, Chairman, of the advertising self-regulator: “It’s really important that consumers don’t blindly believe in advertisements and understand unethical and misleading claims. ASCI engaged with consumers through social media activities on Twitter, Facebook LinkedIn and YouTube which have massively driven consumer attention towards the campaign. We hope this initiative from ASCI will empower and encourage consumers to make the right decisions.”


Added Sucheta Dalal – ASCI’s Consumer Complaints Council Member: “As a member of the consumer complaints committee (CCC) I have seen the big leap in ASCI’s effort to track misleading advertisements across different media and languages on a nationwide basis. ASCI has also made it easy to file and track complaints online or engage with it through social media. All we need now is better consumer awareness and action by concerned citizens to keep ASCI on its toes by filing complaints and making themselves heard on the evolving issue of misleading advertisements”.


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