Allwyn Fernandes, RIP

03 Dec,2014



Veteran journalist, educator and Public Relations practitioner Allwyn Fernandes passed away in Mumbai on Tuesday (December 2). He was 66.


A former Chief Reporter and later Senior Assistant Editor with The Times of India in the 1980s, he gave it all up to work with veteran Roger Pereira’s PR agency in 1994.


Mr Fernandes joined The Times of India in January 1970 after studying journalism at Bhavan’s College in 1969-70. He rose up the ranks at TOI to be a very successful Chief Reporter. Many of his reports were front-paged and had the administration looking for cover.


Several senior journalists of today have worked under him or have been taught by him at the many schools of journalism he was associated with. Reacting to the news, TV Today consulting editor Rajdeep Sardesai tweeted that Allwyn was his first editor. “My first chief reporter and a standout name in Mumbai city reporting passes away. Allwyn Fernandes, RIP,” the tweet noted.


Tweeted former journalist and senior communications consultant Vivek Sengupta: “RIP, @Allwyn Fernandes. A noble man and a first-rate professional. He touched my life with the warmth of his friendship.”


MxMIndia Editor-in-Chief Pradyuman Maheshwari noted in his tweet: “Mentor to many,journalism teacher,media trainer to corporates,remember Allwyn Fernandes as affable Chief Rep of Times of India in 1980s. RIP” And added: “Always had huge regard for him. Even tho’ we had our disagreements.Like on the Tata Steel-Charu Deshpande issue.”


MxMIndia Consulting Editor and columnist Ranjona Banerji tweeted: “Sad to hear about the death of friend, former journalist and PR person Allywn Fernandes”


Amith Prabhu, who writes the ‘PR, etc’ column on MxMIndia on Mondays tweeted: “Another fine human being succumbs to cancer. @Allwyn was a gentleman & one of the early adopters of PR in India. Was a gem at @Edelman_India” and added to a conversation on Twitter: “We should institute an award in his memory for journalists who moved to PR and left a lasting impression”. Perhaps we should.


To many in the industry, he would be remembered as a senior journalist who made the perfect transition to public relations, but there are still others who vouch for his integrity and no-holds-barred approach with his team members and clients. Even as the one leading media relations, he appreciated the journalist’s point of view and did not attempt to get pesky and push his client’s agenda, a senior journalist told us.


Allwyn Fernandes, RIP.


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One response to “Allwyn Fernandes, RIP”

  1. Amith Prabhu says:

    We need more Allwyns in our world. No nonsense and honest.