Allen Solly appoints Jack in the Box Worldwide as Digital AOR

03 Dec,2014

By A Correspondent

 

Jack in the Box Worldwide, the digital agency brandof The 120 Media Collective, has bagged the digital duties for Allen Solly, making it the second mandate from the Aditya Birla Group after Louis Philippe.

 

The mandate includes all digital duties including multi-platform content creation, content marketing, digital campaign creation, media planning and buying, social media, search engine optimization and analytics, search engine marketing, for Allen Solly and its associated sub-brands, Solly Jeans, Solly Sport and Allen Solly Junior.

 

Commenting on this development, Sooraj Bhatt, Chief Executive Officer, Allen Solly, said, “Allen Solly’s excited to be partnering with Jack in the Box for our digital mandate after going through an ardent process of shortlisting the best agencies in the digital domain. We chose JITB for their superb editorial content creation abilities, creative supremacy and great credentials. We’re looking forward to doing some great work together and taking Allen Solly to greater heights”.

 

Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective, said, “There’s no greater validation of the value we add to a client’s business than to be awarded an additional mandate from the same company (we seem to be making a habit of it).  After three years of running all things digital for Louis Philippe, it’s a matter of great pride for Jack in the Box to be given responsibility for Allen Solly, thereby deepening our commitment to Madura Garments and the Aditya Birla Group.”

 

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