Airtel launches ‘WynkMusic’ TVC campaign

22 Dec,2014

Leading telco Bharti Airtel has rolled a new TVC campaign for its ‘Wynk Music’ application. Wynk Music is a carrier agnostic music application for mobile that offers an integrated mobile music experience with full track audio streaming, cache downloads, mp3 purchase, internet radio and caller ring back tone features.


The TVC has been shot with a congregation of musicians and showcases the fact that music changes one’s mood, in an evocative manner. The film starts on a sombre note, with a college girl in a bad mood because of a fight she has had with her boyfriend. She starts the Wynk app on her phone and realises that she has taken centrestage in a large auditorium filled to the brim with musicians of all genres and languages. As she swipes from one song to another on Wynk, a motley group somewhere in the crowd livens up and delivers the chosen number. The wide range of genres available on Wynk are reflected in the colourful melting pot of artists in the auditorium. Each artist is jostling for space and an opportunity to play his piece and impress the girl. The film ends on a musical high, with the girl grooving to a number she starts air-guitaring with. She throws herself at the crowd, completely lost in her music.


The campaign team

Creative agency: – Taproot

Director: – Ram Madhwani

Music: – Sameeruddin

Production: – Equinox Films

Media Agency: – Madison

Date of release: – 19thDecember 2014


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