Adlabs Imagica unveils 3rd campaign promoting theme park

12 Dec,2014

By A Correspondent


Adlabs Imagica has launched their brand campaign using a series of human stories under the tagline ‘Kahaaniyan Banti Hain’. These films are aimed at establishing Imagica as a destination that has an impact on every visitor.  The campaign conveys the stories of people from all walks of life who visit the magical world of Imagica.


The outdoor and indoor rides and attractions have been nicely woven into the script. The focus, however, is on human stories and moments with Imagica as the backdrop. These brand films are aired across national and regional television channels and will also be shared and showcased on Facebook, YouTube , cinemas and other OOH media.


While Adlabs launched the first two TVCs as a part of the campaign series last month, they have now launched their third TVC for the viewers. Sticking to their brand promise of ‘Kahaniyaan Banti Hai’, the TVC showcases another story that people come across when they visit a theme park. This is something that everyone watching the ad film will instantly connect to.


Commenting on the idea behind the campaign, Harjeet Chhabra, Chief Marketing Officer, Adlabs Entertainment, said, “These films establish the impact that Imagica has through human stories that happen here. We believe these stories will excite people who have not experienced and engaged with the brand so far and will also resonate well with more than a million people who have been to Imagica already and will help us re-engineer the word of mouth through them. There are very few brands who can claim to have an impact on the lives of people and we are happy to occupy that slot in the minds of our consumer through these films.”


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