ZeeQ launches new fun-centric campaign

26 Nov,2014

By A Correspondent


ZeeQ has rolled out a new TVC for its young audience. Keeping in mind the objective of establishing itself as a provider of ‘clean entertainment but with unlimited masti’, the channel has picked up an important element of a child’s characteristic – ‘Masti’. The new TVC establishes the position that ‘Masti’ keeps both the body and mind of the child active.


The TVC showcases four distinct situations in a kid’s life where fun plays a pivotal role. The acts show children in a regaling act full of fun, playing innocent and fun-filled pranks which amuse and add cheer to every person around them. Be it jumping into the puddle with the friends and laughing away to the little joys of life, to playing smart pranks on family members, the common factor that is all encompassing in this campaign is mind-full fun.


Aparna Bhosle, Deputy Business Head, ZeeQ said, “Our vision is to make ZeeQ India’s best suited entertainment channel for kids that offers mind-full content but with endless entertaining masti and our new TVC conveys just that.”


Apart from the on-air telecast of the new TV campaign, ZeeQ will also be leveraging their campaign concept “Ham hain Mastikhor kids” on a 360 degree promotional platform spanning Digital, Radio, etc through exciting audience outreach programmes namely contests and other engagement activities across various cities in India.


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