Vistara ropes in strategic partners for ‘brand building’ initiative

04 Nov,2014

By A Correspondent

 

Airline entity Vistara has announced the names of its strategic partners who have been contributing in brand building and image management for the brand. The partners have been handpicked owing to their keen understanding and strong repute of building brands on a local and global scale. Vistara has these partners on board and involved in the journey of the brand for some time now. They will continue to extend all support required for Vistara’s 360 degree branding and customer engagement program.

 

Vistara’s name, brand strategy and identity, has been developed by brand consulting and design company Brand Union Keshavan. The core values, which form the framework of brand Vistara, include excellence that surpasses customer expectations, thoughtfulness that demonstrates empathy and understanding, trust that upholds integrity, fairness and transparency, innovation to deliver operational excellence and cost leadership, and teamwork by building collaboration and diversity.

 

Ad shop Ogilvy & Mather Advertising has been mandated with the task of building strategy and executing integrated communication solutions including digital and social media, towards building a strong Vistara brand. IPAN Hill+Knowlton Strategies has been appointed the Public Relations advisor and communication partner.

 

Maxus along with Neo@Ogilvy, will provide insights into the media planning and buying processes, digital planning and execution. MaXposure Media Group, one of the leading in-flight magazine publishers in India, will publish the in-flight magazine for Vistara.

 

Phee Teik Yeoh

Talking about the partners on board, Phee Teik Yeoh, CEO, Vistara, said, “Our brand building partners play an immensely significant role in integrating our core values in their creative approach. I can proudly say that we have found the right partners who believe in our brand and its value proposition and will help us deliver seamless service experience to our customers. It was critical for us to choose the right teams – both in terms of sector expertise as well as creative foresight – for us to work collaboratively and deliver our brand promise.”

 

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