UTI Mutual Fund unveils new brand and corporate campaign

24 Nov,2014

By A Correspondent


UTI Mutual Fund has launched a new brand and corporate campaign with the brand proposition “Haq, ek behtar Zindagi ka”.


UTI Mutual Fund has worked with Contract Advertising to create a new brand identity that reflects both the brand’s heritage and its revived energy. The campaign has been initiated with the positioning of the brand to new as well as existing investors. The creative thought behind the advertisement was to showcase a “Slice of Life” moment, which can be related emotionally by a wide cross section of investors.


The new brand proposition “Haq, ek behtar Zindagi ka” was arrived after conducting meticulous research and evaluation exercise to understand the role that mutual funds play in fulfilling the aspirations of an investor.


Commenting on the new brand campaign, Leo Puri, Managing Director, UTI AMC said: “We are fortunate to have a very strong brand. An effective branding strategy helps us to promote recognition and set us apart from competition. Considering the transformation in the industry and changing investor profile, we have initiated this campaign which beautifully portrays our new brand proposition as well as our core vision.”


The advertisement has been created by noted Advertising professional, Mr. Amit Sharma of Chrome Pictures.


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