Thomas Cook assigns creative mandate to L&K Saatchi & Saatchi

05 Nov,2014

By A Correspondent

 

Thomas Cook has assigned its India mandate to L&K Saatchi & Saatchi India following a multi-agency pitch. The agency’s Mumbai office will manage the mainline creative services for the iconic travel and tourism services MNC.

 

Thomas Cook was founded in London and has a wide global presence today. Thomas Cook (India) Ltd. is the leading integrated travel and travel related financial services company in the country offering a broad spectrum of services that include Foreign Exchange, Corporate Travel, MICE, Leisure Travel, Insurance, Visa & Passport services and E-Business.

 

Abraham Alapatt

Abraham Alapat, Chief Innovation Officer and Marketing Head, said, “We at Thomas Cook are delighted to announce L&K Saatchi & Saatchi as our new creative agency partner. As India’s leading integrated travel services provider and the most respected brand in travel – we at Thomas Cook (India) Ltd., have embarked on an ambitious programme of total transformation – of existing businesses as well as pioneering some very exciting innovative new ventures. And as part of this larger exercise, we identified (post evaluating several creative agencies as part of a pitch process) L&K as the kind of young, open, proactive and nimble agency partner we need.”

 

L & K Saatchi & Saatchi will look to support Thomas Cook in its ambitious plans for the coming years in reshaping the way travel is being sold.

 

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