Sunil Buch joins ZEEL as CBO

05 Nov,2014

By A Correspondent

 

Zee Entertainment Enterprises Limited (ZEEL) has announced the appointment of Sunil Buch as Chief Business Officer (CBO). Sunil will be responsible for the business deliverables critical to the organization via effective and quick implementation of prioritized strategic initiatives across the organization. In addition, Sunil will also head Network Marketing, Audience Content Research, Brand Activation & Identity Strategy.

 

Punit Goenka

Punit Goenka, MD & CEO, ZEEL, said “As we work towards accomplishment of our Vision 2020 goals, we want to undertake enterprise-wide strategic initiatives that focus on not only enhancing business performance but also bring in operational excellence and efficiency across the network. We are confident that Sunil’s high degree of consumer connect, his creativity and communication skills coupled with his sharp business focus and ability to manage a wide spectrum will enable us to gain significant competitive advantage.”

 

Sunil has over two decades of well-rounded experience in Functional & General Management across various sectors including FMCG, Advertising, Media & Entertainment and Telecom Retail. Prior to joining ZEE, he was the Business Head – Reliance Own Retail at Reliance Communications.

 

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